Indonesia, with a population of 270 million, will be bustling with electronic cigarette market in August, with a "Vape Show Jakarta 2023" to be held in early August.
From the news so far, this Indonesia electronic cigarette exhibition will bring together nearly 100 Chinese companies to participate in the opening of JIExpo Kemayoran in Jakarta. Attention to the Indonesian market, the determination of Chinese enterprises to go south is seen.
. how many manufacturers are actually going to Indonesia?
This time in Indonesia in August, most of them will be Chinese companies.
From the official news from Indonesia, there will be YUOTO, OXVA, MOTI, ELUX, RELX, TIKOBAR, HQD, ESMOO, BECO, Vapesoul, LAMI, AAOK, LANAVAPE, Freeton, PNDUS, aiir, ganabar, Rundu shares, TUGBOAT, MR FOG, SUORIN, polobolo, ISOK, FREME, SMORNT, keystone, JBVJS, KENNEDE, KEMAI PLASTICS, TENTEN INTERNATIONAL, SHUNCHIDA INTERNATIONAL, FUMOT, DeKang, DODO, ROYAL, VEEHOO, KANGERTECH, KO-SONG and many other brands. enterprises to participate. At least nearly 100 companies, not only e-cigarette brands, factories, but also many tobacco oil companies, and supply chain system logistics providers also participated. Among them, ELUX, HQD, RELX booth will be larger.
. what does Indonesia need?
The current demand, Indonesia's open oil-filled small cigarettes for bullet change is very high.
Indonesia is a market dominated by open oil-filled small cigarettes, which accounts for 70-80% of the market. Local people can usually spend more than 100 yuan to buy a device, and then spend tens of dollars to buy a bottle of tobacco oil, you can consume half a month, very cost-effective.
At the same time many channel players in Indonesia are very bullish on the trend in Indonesia, especially the open device market. For example, the Pod system, which is compact and easy to carry, especially the pre-filled pods, is more suitable for newbies.
Like Indonesian wholesaler Santo (Jualvape) said, "The current trend is POD, AIO and MOD systems. It may be good for disposables in the market, but it's limited to Bali and downtown Jakarta." There's also vape oil distributor Paiy (Clouds Heaven, Mangkasi) who says, "For the Indonesian e-cigarette market, especially Mangkasi, the POD system is currently booming."
But there are also retailers who are bullish on the emerging disposables, such as Bali-based retailer Dewi, who says: "In my area, POD and MOD systems are popular, but disposables are on the rise. It's not a specialised area here, but I'm ready to enter the disposable market."
It's safe to say that Indonesian disposables are just getting started.
The Indonesian market is different in that disposables are not cost-effective in Indonesia based on the cheapness of local vape oils, with the current disposable percentage likely to be less than 5 per cent.
Some local channel operators have also made it clear why disposable is okay in Indonesia. Indonesian wholesaler Budi (vapebay) has said, "High taxes and lack of customer education have made it difficult to sell disposables this year." Another distributor said, "In my shop, we still don't sell disposables because they are expensive and wasteful. Disposable products may not be popular in some cities, but they may be more common in big cities."
Some retailers have also said, for example, Indonesian retailer - Esji has said, "I believe that in the future, small cigarettes and disposable systems will be balanced in the market due to their simplicity. If the liquid runs out, just replace it; if the cartridge tastes bad, replace it. Indonesians prefer simplicity to complexity."
For Indonesia as a market in particular, price, newness, are what local consumers are used to seeking. On the basis that disposable value for money has not yet come up, the market may still be in its infancy.
According to the survey feedback, the current disposable visibility in Indonesia is very low, but it is also visible that some brands are trying to advance the disposable market. For example, Pomelo these brands, and ELF BAR, HQD also special in Bali, Indonesia, these European and American travel frequency of high areas to launch disposable. After all, European and American customers are very high acceptance of disposable.
Indonesia is a market where open oil-filled cigarettes are very popular and are destined to have a high demand for cartridges; there is also a high demand for open and closed cartridge systems and atomisers.
For markets like Indonesia, the demand for atomisers and cartridges is high, which is also an important market for Chinese factories to strike and promote the globalisation of e-cigarettes in the regional market. At the same time, Indonesia is a market with a lot of localised brands, which is also a demand for domestic OEMs.